50 Shades of Green: Insights into Personal Values and Worldviews as Drivers of Green Purchasing Intention, Behaviour, and Experience

Caniëls, Marjolein C.J.; Lambrechts, Wim; Platje, Joost; Motylska-Kuźma, Anna; Fortuński, Bartosz

doi:10.3390/su13084140

Cited by 19 publications

(20 citation statements)

References 68 publications

(136 reference statements)

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“…De Groot and Steg (2007) found, in a study on personal value orientations in five European countries in environmental behaviour perspective, that altruistic value orientation of Swedish respondents, unlike in four other countries, was very strongly related to both personal norms and awareness of consequences. In another study, in contrast to biospheric value orientation, altruistic value orientation was not at all related to pro-environmental behaviour in Poland (Caniels et al, 2021) Regarding some sociodemographic variables, such as age and education, our study differs from many previous studies. For example, in Canada (N = 1251), adults showed significantly higher levels of emotional connectedness to nature compared to adolescents (Anderson & Krettenauer, 2021).…”

Section: Cross-country Differences In Hnccontrasting

confidence: 99%

“…De Groot and Steg (2007) found, in a study on personal value orientations in five European countries in environmental behaviour perspective, that altruistic value orientation of Swedish respondents, unlike in four other countries, was very strongly related to both personal norms and awareness of consequences. In another study, in contrast to biospheric value orientation, altruistic value orientation was not at all related to pro‐environmental behaviour in Poland (Caniels et al, 2021). Even if the above findings do not explain the weak association between altruistic orientation and HNC in Sweden and Poland in our study, they clearly illustrate the differences between countries.…”

Section: Discussionmentioning

confidence: 91%

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Elucidating human–nature connectedness in three EU countries: A pro‐environmental behaviour perspective

et al. 2023

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Strengthening positive human–nature relationships is seen as a way to more pro‐environmental behaviour and leads to a greater environmental sustainability. Therefore, understanding human–nature relationships has attracted increasing attention among researchers. Nature connectedness is a concept developed to measure such relationships. Since nature connectedness is complex and context dependent phenomenon, more research comparing sociocultural and environmental factors within societies in different countries is needed to understand its determinants. In this study, we explored how sociodemographic and socioeconomic characteristics and value orientation of respondents and environmental variables affected nature connectedness across different contexts in the European Union. We used 11 sociodemographic, socioeconomic and personal value factors from the computer‐assisted web interview (CAWI) and six environmental variables characterizing the local environments of 1054 respondents as independent variables to explain the nature connectedness of the respondents in Greece, Poland and Sweden. The individual level of nature connectedness (response variable) was expressed by an additive index (NC‐index) based on a 5‐item scale originating from CAWI. The general additive model was applied to link NC‐index to sociodemographic, value orientation and selected environmental variables. We found that the sociodemographic characteristics of the respondents and their value orientation were substantially more important in explaining the individual level of nature connectedness than environmental variables. The NC‐index was positively correlated with the frequency of visits to the natural environment and biospheric values of the respondents, and was higher for women and the most prosperous respondents. Moreover, we observed several country‐wise differences in associations between explanatory variables and NC‐index. For example, altruistic orientation was positively related to the level of nature connectedness only in Greece, but not in two other countries, and residence during childhood was important to nature connectedness only in Sweden. Our findings that some sociodemographic, socioeconomic and value orientation variables affect the level of individual nature connectedness across studied countries are encouraging. They indicate that some universally applied educational actions may elevate the level of nature connectedness. We argue that exploration of nature connectedness from a cross‐country perspective may provide significant insights into the environmental debate in national and international contexts. Read the free Plain Language Summary for this article on the Journal blog.

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Section: Cross-country Differences In Hnccontrasting

confidence: 99%

“…De Groot and Steg (2007) found, in a study on personal value orientations in five European countries in environmental behaviour perspective, that altruistic value orientation of Swedish respondents, unlike in four other countries, was very strongly related to both personal norms and awareness of consequences. In another study, in contrast to biospheric value orientation, altruistic value orientation was not at all related to pro‐environmental behaviour in Poland (Caniels et al, 2021). Even if the above findings do not explain the weak association between altruistic orientation and HNC in Sweden and Poland in our study, they clearly illustrate the differences between countries.…”

Section: Discussionmentioning

confidence: 91%

Elucidating human–nature connectedness in three EU countries: A pro‐environmental behaviour perspective

et al. 2023

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“…The focus in this paper is on whether teaching can influence the awareness of fragility issues as well as low probability, high impact events, by means of an experiment in a marketing course for management students of a large private business school in Wrocław (Poland) in April-May 2019. Business students have been described in the literature as being strongly focused on economic gain and bottom line thinking, yet recent studies added nuance to the debate, describing different segments when it comes to perceptions regarding sustainability (Lambrechts et al 2018b) and pro-environmental behavior (Caniëls et al 2021).…”

Section: Introduction -The Importance Of Teaching Interventions In Ed...mentioning

confidence: 99%

The impact of teaching interventions in education for sustainable development – an experimental case study

Platje

Styś

Will

et al. 2022

CEREM

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Aim: Questionnaire research can be used as a teaching instrument and to measure the impacts of education for sustainable development. This paper presents a case study of a teaching intervention regarding students’ perception of operations and (supply) management fragilities, such as dependency on few customers or suppliers; difficult to find employees; and low probability, high impact events for business sustainability. The teaching intervention focused on side effects of innovations, leading to vulnerabilities that can threaten the existence of an enterprise. This research was carried out in the context of the capacity for creating an Early Warning System for small probability, high impact events. The following issues are addressed in the paper: 1). The impact of the teaching intervention on students’ perceptions; 2). Differences in perception between non-attending (N = 128) and attending students (pre-test N = 139; post-test N = 119). Design / Research methods: This paper discusses whether teaching interventions can influence the awareness of fragility issues as well as low probability, high impact events. The case-study is based on an experiment in a marketing course for management students of a large private business school in Wrocław (Poland) in April–May 2019. Before start of classes students filled out a questionnaire (Attending Students). A teaching intervention slide was used in every lecture. At the end of the course, all students (also the students absent during the first classes) filled out the repeat questionnaire. Statistical analysis was carried out whether there were differences between Attending Students filling out both questionnaires, and students only filling out the repeat questionnaire (Non Attending Students). Conclusions / findings: The findings show that students struggle to grasp the complexities and uncertainties surrounding sustainability and fragility issues in relation to the business context. The teaching interventions had limited impact on the ability of students to engage in these issues, albeit significant differences between attending and non-attending students were observed. A limitation of the results is that this study only concerned a case study of a specific group of students. An implication requiring deeper research is that while teachers can do in-depth exercises and provide lectures, a part of the students, being less motivated to obtain knowledge, is unlikely to grasp sustainability issues, when not included in assignments, examination preparation, or compulsory rather than elective courses. JEL: I21, O31, Q01

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“…"The people I'm going to meet tonight, they are all vegetarians you know, so they are in a way living a sustainable life … I would rather be around people that are eating in that way, rather than people who are eating in a non-sustainable way." (Male,46) Research has highlighted the importance of friendships when behaving sustainably, especially among young people (Caniëls et al, 2021). Participants in our study indicated that their engagement with sustainable living was both reinforced by friends living similarly, and simultaneously driven by a desire to deepen bonds with such friends.…”

Section: "I Think Probably I Am More Like This [Engaging In Sustainab...mentioning

confidence: 65%

From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living

Garnelo-Gomez

Money²,

Littlewood³

2022

EJM

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Purpose This paper aims to examine the role of individual action in addressing challenges of sustainability, and to help marketing scholars and practitioners better understand what motivates sustainable living. Design/methodology/approach Semistructured interviews with 35 individuals self-identifying as sustainable shed light on motivations and identity expression in sustainable living. Four Drive Theory, and Personal and Social Identity Theory (operationalized through the Dynamic Model of Identity Development), provide this study’s guiding theoretical framework. Data analysis was informed by the Gioia methodology. Findings Individuals differently express their personal and social identities through sustainable living, and are differently motivated to live sustainably. Those expressing personal identity salience through sustainable living draw on a broader set of motivations than those expressing social identity salience. This results in varying levels of commitment to sustainable living, with differences also found in individuals’ personal satisfaction derived from their sustainable living efforts. Based on these findings, a novel typology of sustainable individuals is developed. Research limitations/implications This study is limited by its focus on one geographic area and relatively small sample size. A key implication is the need to consider both personal and social identity when studying behavior in other marketing contexts. Practical implications The research provides important insights for marketing practitioners, policymakers and others seeking to better categorize sustainable individuals and target marketing messages to encourage sustainable behaviors. Originality/value This paper contributes to marketing scholarship by providing new insights on the role of identity and motivations in sustainable living. It introduces a novel typology of sustainable individuals, founded on differences in identity expression and motivational drives, which are also associated with the range of sustainable behaviors people engage with and how individuals make sense of these behaviors.

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50 Shades of Green: Insights into Personal Values and Worldviews as Drivers of Green Purchasing Intention, Behaviour, and Experience

Cited by 19 publications

References 68 publications

Elucidating human–nature connectedness in three EU countries: A pro‐environmental behaviour perspective

Elucidating human–nature connectedness in three EU countries: A pro‐environmental behaviour perspective

The impact of teaching interventions in education for sustainable development – an experimental case study

From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living

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