Pt/carbon xerogel (CX) catalysts were synthesized by the multiple strong electrostatic adsorption (SEA) method. This method consists of the impregnation of a carbon support (here, a CX) by a solution containing hexachloroplatinic acid (H2PtCl6). The impregnation pH is precisely chosen to maximize the ion/support interactions. The Pt precursor solution can be re‐used so as to avoid Pt waste during the process. Five catalysts with increasing Pt weight percentage were synthesized by multiple impregnation (from one to five times), and were characterized by transmission electron microscopy, X‐ray diffraction, and CO stripping. The specific activity of the Pt particles for the oxygen reduction reaction (ORR) was measured in liquid electrolyte with a rotating disk electrode system. The Pt particles are ca. 2.5 nm in diameter and display electroactive specific surface areas of ca. 95 cm2 gPt–1. The five Pt/CX catalysts present the same specific activity for the ORR: for all the catalysts, the specific activity equals ca. 0.05 mA cm–2Pt at 0.85 V versus NHE and 0.01 mA cm–2Pt at 0.9 V versus NHE.