4. Color perception, color description and metaphor

Plümacher, Martina

doi:10.1075/celcr.8.04plu

Cited by 9 publications

(5 citation statements)

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“…Similarly, Hughes and Paterson (1997, 332) point out that both language and metaphor are 'vehicles for making sense of bodily sensations and actions' as language is necessary in order to 'turn sensation into sense or meaning'. Language is imperative when it comes to providing linguistic expressions of the sensate towards contributing to comparative deliberations on metaphoric, metrical, morphosyntactic, and metonymic meanings of the senses (Geurts 2002;Lee 2010;Ning 2009;Plümacher 2007;Porcello et al 2010). I suggest that it is also through an appreciation of linguistic and cultural variations across different sensoria (see for example , Geurts 2002;Seeger 1981), that one may garner further insights into how social meanings are attached to different sensory nodes within and across pluri-sensorial paradigms.…”

Section: Methodology and The Sensorial Selfmentioning

confidence: 99%

“…Similarly, Hughes and Paterson (1997, 332) point out that both language and metaphor are ‘vehicles for making sense of bodily sensations and actions’ as language is necessary in order to ‘turn sensation into sense or meaning’. Language is imperative when it comes to providing linguistic expressions of the sensate towards contributing to comparative deliberations on metaphoric, metrical, morpho‐syntactic, and metonymic meanings of the senses (Geurts 2002; Lee 2010; Ning 2009; Plümacher 2007; Porcello et al. 2010).…”

Section: Methodology and The Sensorial Selfmentioning

confidence: 99%

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The Social Life of the Senses: Charting Directions

Low¹

2012

Sociology Compass

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Sensory scholarship in the fields of sociology, anthropology, history and geography, among others, has proliferated in the last few decades. Sensory works in these disciplines argue for the senses as social, highlighting important insights that further our comprehension of selfhood, culture, and social relations. In this paper, I delineate five interrelated sections that inform how sensory works have developed over time. In the first section, I provide an adumbrated background with regard to the hierarchy of the senses, and call attention to the need to move beyond the hegemony of vision. The second section offers a discussion on how Sociology has contributed to sensory studies, addressed alongside other disciplines. Building upon these two sections, both theoretical directions and methodological issues will be deliberated in the third and fourth sections respectively. The last section locates the development of sensory research in organizational terms, by elucidating upon the various institutional efforts that have been pursued towards organizing sensory research and scholarly publications through different avenues. The article then concludes by putting forward the concept of sensory transnationalism as a suggestion for the next step forward towards broadening sensory research.Social science literature on the senses has proliferated in the last few decades, especially in the fields of sociology and anthropology. Departing from related works located within disciplines such as biology, psychology, and physiology, sensory studies argue for the senses as social, revealing important insights pertaining to selfhood, culture, and social relations. In this paper, I summarize this field in five interrelated sections. First, I provide a brief discussion of the 'hierarchy of the senses' and the need to maneuver beyond the hegemony of vision. In a second section, I discuss the contribution that Sociology can offer, alongside other (often overlapping) disciplines. The third and fourth sections examine (respectively) theoretical and methodological issues in sensory studies. Finally, a fifth section describes the various institutional efforts that have been pursued towards organizing and promoting sensory research. The article concludes with suggestions for the next step forward towards broadening the field of research, by focusing on the concept of sensory transnationalism.

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Section: Methodology and The Sensorial Selfmentioning

confidence: 99%

Section: Methodology and The Sensorial Selfmentioning

confidence: 99%

The Social Life of the Senses: Charting Directions

Low¹

2012

Sociology Compass

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“…Particularly interesting semiotic research has been carried out, for example, by Plümacher (2007) and Holz (2007), who point out which strategies are used to find names for various colors or by Graumann (2007), who analyzed complex color terms in advertising for the automobile industry.…”

Section: Wine Labels From a Semiotic Point Of Viewmentioning

confidence: 99%

Wine labels in Austrian food retail stores: A semiotic analysis of multimodal red wine labels

König

Lick

2014

Semiotica

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From a marketing point of view, front labels play a crucial role in the consumers' relatively quick decision-making process when buying wine in retail stores. The aim of this paper was to reveal which semiotic code systems, in particular, colors, visual representations, and designs, as well as verbal representations, Austrian wine producers use on the front labels of their red wine bottles. For that purpose, the method of content analysis was applied on a representative corpus of red wine labels. Our empirical study showed that the wine labels analyzed especially appeal to price sensitive customers through the employment of light colors. In addition, wine producers do not seem to apply the "visual-to-taste lexicon" as the labels rarely show the color "red." Furthermore, in a large number of cases the wine producers use their family names as brand names of their wines. Moreover, both the depiction of crests and landscapes and the application of indexical brand names, emphasize the Austrian origin of wines. Finally, the extensive use of English brand names appears to connect wines to the social stereotypes of modernity, prestige, and progress.

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“…13). This is the result of an interaction of colours, a phenomenon that has also been recognised by artists for a long time (Plümacher, 2007). In contrast, the skin of the same fish in Fig.…”

Section: Colour As a Changeable Propertymentioning

confidence: 75%

“…For this purpose, premises from VT as well as general (Langacker 1987(Langacker , 2000Kristiansen, 2008) and specific (colour-oriented) (e.g. Plümacher, 2007) principles within (socio-)cognitive linguistics are followed.…”

Section: Introductionmentioning

confidence: 99%

Figurative thought, colour categorisation and vantage construal in scientific language

Gómez-Moreno

2014

Language Sciences

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for modelling colour categorisation, but not on specialised terminology in itself. This research analyses colour categories in the terminology of marine biology in English and Spanish. For this purpose, the study draws on principles from VT and (socio-)cognitive linguistics, including some general premises from cognitive psychology (e.g. Langacker, 1987; Kristiansen, 2008; Plümacher, 2007). Based on a corpus of academic articles and books, this work explores the semantic and cognitive basis of colour, and explains how vantage construal has a bearing on colour dimensions, such as hue, hue distribution, and brightness, when conceptualising and designating sea organisms and processes. The analysis of the terms revealed that figurative thought plays a pivotal role in the formation of specialised concepts through colour attribution both in English and Spanish. The influence of figurative thought is also shown to give rise to inter-and intralingual terminological variation.

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4. Color perception, color description and metaphor

Cited by 9 publications

References 0 publications

The Social Life of the Senses: Charting Directions

The Social Life of the Senses: Charting Directions

Wine labels in Austrian food retail stores: A semiotic analysis of multimodal red wine labels

Figurative thought, colour categorisation and vantage construal in scientific language

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