Global Africa 2019
DOI: 10.1525/9780520962514-030
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4.4 “Money in Your Hand”: M-PESA and Mobile Money in Kenya

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“…With this in mind, I will examine the circumstances in Kenya that have made M-Pesa the most popular mobile money application in the country and around the world. Despite the effect of sociocultural factors in the diffusion of communication technologies, few empirical studies (Gajjala & Tetteh, 2013;Hayes & Westrup, 2012;Mahoney, 2017) have looked at the influence of these factors on the adoption and use of M-Pesa.…”
Section: List Of Tablesmentioning
confidence: 99%
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“…With this in mind, I will examine the circumstances in Kenya that have made M-Pesa the most popular mobile money application in the country and around the world. Despite the effect of sociocultural factors in the diffusion of communication technologies, few empirical studies (Gajjala & Tetteh, 2013;Hayes & Westrup, 2012;Mahoney, 2017) have looked at the influence of these factors on the adoption and use of M-Pesa.…”
Section: List Of Tablesmentioning
confidence: 99%
“…This perception has been emboldened by the fact that more and more individuals in Kenya are in a position to utilize their mobile telephones to conduct financial transactions. In a short span of time of less than a decade, mobile money has become a part of everyday development in Kenya as evidenced by people's use of the service to accomplish a variety of functions such as transfer money, save, and pay bills, among other uses (Mahoney, 2017).…”
Section: M-pesa Localization and Developmentmentioning
confidence: 99%
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