3D Virtual Worlds: Business and Learning Opportunities

Abstract

Abstract-Virtual worlds (VWs) are rampant and easily accessible to common internet users nowadays. Millions of users are already living their virtual lives in these worlds. Moreover, the number of users is increasing continuously. The purpose of this paper is to review all the business opportunities on these virtual worlds along with the learning opportunities for the real world companies and business students. This paper clearly and precisely defines the virtual worlds in the context of social networking sites and also aims at discussing the past, present and future of VWs. All the possible business opportunities for the real world companies including advertisement & communication, retailing opportunities, application for human resource management, marketing research and organizations' internal process management through virtual worlds are critically reviewed here. In addition to the discussion current learning and training opportunities for the real world companies and business students are also reviewed. The paper aims at proving that the VWs are full of business and marketing applications and they could be widely used by the real world companies for effective and efficient business operations.

Gaming the Performance: Massively Multiplayer Online Games and Performance Outcomes in English and Business Courses

“…Harviainen and Vesa's (2016) meta-theoretical article combined existing empirical findings to identify how MMOGs can be used as tools to teach organizational and procedural literacies to employees. Munir, Barry, and Andrew (2016) discussed the value of using MMOGs for teaching business and marketing. Monetizing options in MMOGs relies heavily on business and marketing principles, as well as highlights some ethical and legal aspects of business.…”