Rainbow of KIBOU project: Effectiveness of invitation materials for improving cancer screening rate using social marketing and behavioral economics approaches

Mizota, Yuri; Yamamoto, Seiichiro

doi:10.1016/j.socscimed.2021.113961

Cited by 7 publications

(3 citation statements)

References 40 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In Japan, the breast cancer screening rate increased to 47% in 2019 through various efforts by municipalities, including traditional educational approaches, sending tailored messages, and removing out-of-pocket costs by the provision of free coupons. 10,11,13,31 As residents, the participants of our study would have benefited from some of these approaches. However, only approximately 20% had been screened in the last 2 years at baseline (the total number screened in 2016 and 2017; see Table 1).…”

Section: Discussionmentioning

confidence: 99%

Offering on-site mammography in workplaces improved screening rates: Cluster randomized controlled trial

Shima

Tanaka

Okamura

et al. 2023

Journal of Occupational Health

View full text Add to dashboard Cite

ObjectivesDespite evidence of breast cancer screening efficacy, the screening rate has remained less than 50% in Japan. This study aimed to evaluate the effect of an environmental approach offering on‐site mammography in workplaces.MethodsSupermarket stores were randomly assigned into two groups, the intervention group (leaflet and mammography) and the control group (leaflet). From May to July 2018, participants in the intervention group were given a leaflet informing them of the subsidies for breast cancer screening and offered the opportunity to have mammography in their workplaces. Participants in the control group were given the same leaflet, but had to arrange their own screening outside the workplace. The primary outcome was the breast cancer screening rate in 2018. The odds ratio (OR) and 95% confidence interval (CI) for having screening in the intervention group compared with the control group were estimated using multilevel logistic regression.ResultsWe analyzed data from 1624 participants (mean age 53 years) from 25 supermarket stores (intervention: 8 stores, control: 17 stores). Among participants who had not attended screening in the previous year, the screening rate was 7% in the control group and 53% in the intervention group, with an adjusted OR (95% CI) of 14.22 (8.97–22.54). The effect was greater in those who had never attended screening before.ConclusionIn a worksite‐based cluster randomized controlled trial in Japanese supermarket stores, an environmental approach offering mammography in workplaces substantially increased the breast cancer screening rate within 1 year (UMIN000030465).

show abstract

Section: Discussionmentioning

confidence: 99%

Offering on-site mammography in workplaces improved screening rates: Cluster randomized controlled trial

Shima

Tanaka

Okamura

et al. 2023

Journal of Occupational Health

View full text Add to dashboard Cite

show abstract

“…This outcome is in line with other study findings that suggest using nudges to encourage clients to make healthy choices and participate in screening program. [ 17 18 19 ]…”

Section: Discussionmentioning

confidence: 99%

A nudge strategy to increase the uptake of colorectal cancer screening in Saudi Arabia: A pragmatic randomized trial in the Hail region

Elfakki,

Alshammari,

Aljamani

et al. 2024

Journal of Family Medicine and Primary Care

View full text Add to dashboard Cite

Purpose: The purpose of this research was to examine the effectiveness of using a nudge strategy to encourage eligible clients to participate in colorectal cancer screening (CRCS) at primary care facilities. Additionally, it emphasizes the good outcomes of utilizing nudge in primary healthcare settings by reflecting on the novel experience of family physicians and nurses in the field of CRCS. Nudge is a cost-effective intervention that serves as a choice architect to assist people in making wise decisions for their lives. It is a subtly changed environment or combination of words that push individuals to make a decision without restricting their alternatives. Research Methods: This is a six-month, pragmatic trial with open-label recruitment that enrolled people with an average CRC risk from four screening healthcare zones that included 34 public primary care facilities. The study protocol is registered and can be accessed here: https://clinicaltrials.gov/ct2/show/NCT05785975. Results: An obvious increase in the proportion of the uptake of CRCS screening is higher in the two intervention sites—Al Hait General Hospital Zone (38%) and Al-Shamli General Hospital Zone (26%), than in the two control sites, Bagaa General Hospital Zone (18%) and King Khalid Hospital Zone (18%). Conclusions: Using the nudge strategy to increase CRCS uptake is valuable and effective; additionally, front-line family physicians and nurses in primary care are encouraged to use a planned, positive, and highly selective set of words when offering screening. Policymakers could make use of these research outcomes when designing new guidelines for CRCS.

show abstract

“…While behavioral economists and the use of nudges focus on changing the social and physical environment, social marketing has traditionally focused on changing behavior with a micro-level approach by focusing narrowly on the end-user. However, recently there has been an increasing push towards “midstream social marketing” [ 18 , 19 ], aiming to promote behavior change by changing the immediate social environment wherein the end-user operates [ 20 , 21 ]. The focus of this study on pump technicians is one step towards this direction.…”

Section: Introductionmentioning

confidence: 99%

Midstream Players Determine Population-Level Behavior Change: Social Marketing Research to Increase Demand for Lead-Free Components in Pitcher Pumps in Madagascar

Khaliq

Sommariva

Buerck

et al. 2021

IJERPH

View full text Add to dashboard Cite

Lead (Pb) exposure through water contamination is an important issue at the intersection of public health and water, sanitation, and hygiene (WASH). Behavior-change programs designed to address this pressing problem rarely take a behavioral-science-informed approach, nor do they consider the role of intermediate players who often influence and support behavior change. Social marketing segments the population and focuses on the consumer/user throughout program development and implementation. To illustrate the social marketing process, this cross-sectional, qualitative design study investigates the use of Pb in the construction and maintenance of household pitcher pumps for potable water in Madagascar. A sample of 18 technicians were interviewed on their current practices, motivators, barriers, and communication channels for knowledge exchange. The results reveal the importance of peers, those considered experts or “market mavens”, and the need for information on the dangers of Pb as an outdated practice for any future intervention. This study advances the notion of a design shift within engineering WASH projects, whereby social/behavioral approaches are used to consider the needs, concerns, and current behaviors of the consumer. We also advocate for engaging intermediate players who often influence behavior change in the rollout of an engineering innovation.

show abstract

Rainbow of KIBOU project: Effectiveness of invitation materials for improving cancer screening rate using social marketing and behavioral economics approaches

Cited by 7 publications

References 40 publications

Offering on-site mammography in workplaces improved screening rates: Cluster randomized controlled trial

Offering on-site mammography in workplaces improved screening rates: Cluster randomized controlled trial

A nudge strategy to increase the uptake of colorectal cancer screening in Saudi Arabia: A pragmatic randomized trial in the Hail region

Midstream Players Determine Population-Level Behavior Change: Social Marketing Research to Increase Demand for Lead-Free Components in Pitcher Pumps in Madagascar

Contact Info

Product

Resources

About