P ain is one of the main reasons why people consult a doctor. Often, especially in North America, they walk away with an opioid prescription. But opioids are increasingly viewed as unsuited to managing chronic pain. "Opioids are unbelievably effective for shortterm pain relief, such as after operations, but for long-term pain they are less effective and come with a very considerable burden of side effects, " says Peter McNaughton, a pharmacologist at King's College London. Their use can lead to dependency, addiction and even death.