3:36 PM Abstract No. 331 Digital presence of interventional radiologists

Bilello, Josh L.; Potluri, Vamsi K.; Patel, Sheena; Bagherpour, Arya

doi:10.1016/j.jvir.2019.12.387

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2020

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“…To date, the online presence of IRs has been minimally researched, making it difficult to measure the effectiveness of their digital footprint. This study aims to build on previous work by Bilello et al to quantify and categorize the online presence of a sample of IRs participating in Medicare's Fee for a Service program [9]. It was hypothesized that the online presence of IRs is primarily controlled by physician-rating websites instead of physicians.…”

Section: Introductionmentioning

confidence: 99%

Characterizing the Online Presence of Interventional Radiologists: A Potential Marketing Opportunity

Bilello¹,

Patel²,

Potluri³

et al. 2020

Cureus

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Patients increasingly utilize online resources to access healthcare information. Over the years, there has been an increasing trend of websites that allow patients to review their physicians. In many instances, the information found on these websites can be inaccurate or obsolete. This can affect patients' ability to make informed decisions about their provider choices. The need for interventional radiologists (IRs) is expected to rise due to an increasing demand for minimally invasive procedures. However, there is a lack of research regarding their online presence. Therefore, this study aims to characterize the online presence of IRs in the United States.

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Section: Introductionmentioning

confidence: 99%