“…It resulted in a phenomenon termed as negativity bias , which showed better performance for negative (or bad) versus positive (or good) information (Kroneisen & Bell, 2013; Norris, Leaf, & Fenn, 2019; Rozin et al, 2010; Rozin & Royzman, 2001). One credible explanation for the negativity bias is that negative (or bad) (e.g., cheating, disgusting, egoistic) entities are more contagious versus positive (or good) (e.g., cooperative, adorable, altruistic) ones, thus leading the former ones to hold greater strength, dominance, as well as more complexity in the course of memory, causing more cognitive resources (including attention) to be assigned to negative (or bad) things than to positive (or good) things (Kroneisen & Bell, 2013; Norris et al, 2019; Rozin et al, 2010; Rozin & Royzman, 2001). The schema violation effect provides an alternative interpretation for the negativity bias, as such effect claims that when the to‐be‐memorized materials emotionally violate people's common sense or extant knowledge (e.g., the description of “Tom, a policeman, robbed the convenience shop.”), the performance for them would be better versus those that do not (Barclay, 2008; Bell, Buchner, Kroneisen, & Giang, 2012a; Cook, Marsh, & Hicks, 2003; Kroneisen & Bell, 2013; Suzuki & Suga, 2010; Volstorf, Rieskamp, & Stevens, 2011).…”