“…Stigmatizing and inaccurate media portrayals of obesity are suggested to influence public attitudes toward people with obesity (3). Although media reports of this article are indeed stigmatizing, Matturak's article (1) and subsequent press release (2) also disseminate unevidenced claims to the public about plus-size clothes brands. Many media reports of this article focused on the blame that the author attached to plus-size clothing brands, rather than the study findings… "Normalisation of 'plus size' may undermine the efforts to tackle obesity" -Business Standard (4) "Body-positive movement causes people to think they aren't obese, study says" -Newsweek (5) Within a month, this article achieved an Altmetric score of 541 (top 5%), with more than 60 media outlets publishing a story based on it.…”