“…Cross‐sectional studies have found associations between consumption of ultraprocessed foods and obesity (da Costa Louzada et al, a ), metabolic syndrome (Tavares et al, ), and presence of asthma and wheezing (Melo, Rezende, Machado, Gouveia, & Levy, ). Prospective cohort studies have shown that high consumption of these foods is associated with obesity (Mendonça et al, a ), hypertension (Mendonça et al, b ), and cancer (Fiolet et al, ) in adults and dyslipidemia in children (Rauber et al, ). As the development of long‐standing preferences is built on familiarity (Birch, ), early and frequent exposures to highly palatable ultraprocessed foods raises serious concerns.…”