The prognostic role of
CD
44v9, a variant isoform of
CD
44 and a new cell surface marker of cancer stem cells, remains unclear in bladder cancer (
BC
) patients. Furthermore, limited information is available on the functional role of sulfasalazine (
SSZ
), which could modulate the
CD
44v9‐
xCT
system in order to enhance cisplatin (
CDDP
)‐induced cytotoxicity and inhibit the metastatic potential of
BC
.
CD
44v9 protein expression was examined immunohistochemically in 63 muscle invasive
BC
(
MIBC
) patients who underwent radical cystectomy.
CD
44v9 expression was independently associated with disease recurrence and cancer‐specific death in
MIBC
. Cytotoxic effects, glutathione levels, and reactive oxygen species production by
SSZ
and
CD
44v9 and phospho‐p38
MAPK
protein expression by
SSZ
with or without
CDDP
were assessed in
MBT
‐2V cells with highly metastatic potential. Sulfasalazine exerted cytotoxic effects against
MBT
‐2V cells by inhibiting glutathione levels and inducing the production of reactive oxygen species. Sulfasalazine in combination with
CDDP
appeared to exert strong cytotoxic effects against
MBT
‐2V cells by inhibiting
CD
44v9 expression and upregulating phospho‐p38
MAPK
expression. The inhibitory effects of
SSZ
with or without
CDDP
were also investigated using an
MBT
‐2V lung metastatic model. In the murine lung metastatic
BC
model,
SSZ
significantly prolonged animal survival. Furthermore, the combination of
SSZ
with
CDDP
exerted stronger inhibitory effects on the establishment of lung tumor nodules than
SSZ
or
CDDP
alone.
CD
44v9 expression could be a clinical biomarker for predicting poor outcomes in
MIBC
patients. Sulfasalazine in combination with
CDDP
has potential as a novel therapy against metastatic
BC
.