2016
DOI: 10.1136/tobaccocontrol-2016-052940
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What is the impact of e-cigarette adverts on children's perceptions of tobacco smoking? An experimental study

Abstract: ObjectiveExposure to e-cigarette adverts increases children's positive attitudes towards using them. Given the similarity in appearance between e-cigarettes and tobacco cigarettes, we examined whether exposure to e-cigarette adverts has a cross-product impact on perceptions and attitudes towards smoking tobacco cigarettes.MethodsChildren aged 11–16 (n=564) were interviewed in their homes and randomised to one of three groups: two groups saw different sets of 10 images of e-cigarette adverts and one group saw n… Show more

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Cited by 33 publications
(37 citation statements)
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“…50 Banning advertising is particularly important because recent research reveals that youth exposed to e-cigarette advertising perceived less harm from occasional or light smoking than do youth who are not exposed. 55 …”
Section: Discussionmentioning
confidence: 99%
“…50 Banning advertising is particularly important because recent research reveals that youth exposed to e-cigarette advertising perceived less harm from occasional or light smoking than do youth who are not exposed. 55 …”
Section: Discussionmentioning
confidence: 99%
“…While children who indicated intended use of gambling products may be at increased risk of gambling harm, children who do not specifically indicate future participation in gambling activities may still be at risk through their exposure to gambling products within community venues. Given that exposure to advertising can increase product initiation and reduce perceptions of harm, this research provides a starting point into the investigation of children's exposure and perceptions of harm towards gambling products in community gambling venues. It is also useful to consider the role of children's non‐gambling activities in encouraging parents to view community gambling venues as child‐appropriate spaces.…”
Section: Discussionmentioning
confidence: 99%
“…(15, 16) Additionally, previous experimental studies have shown the influence of ENDS advertisements on harm perceptions and affective responses towards ENDS among young adult non-smokers, (24) intention to use ENDS among adolescent non-smokers, (25) and harm perception of cigarette smoking among adolescent cigarette and e-cigarette never users. (26)…”
Section: Discussionmentioning
confidence: 99%