“…Research high-lights that 70% to 80% of the general public hold the belief that individuals with a mental illness are dangerous and unpredictable (Crisp, Gelder, Rix, Meltzer, & Rowland, 2000;Dickerson, Sommerville, & Origoni, 2002;Pescosolido, Monahan, Link, Stueve, & Kikuzawa, 1999). The ubiquity of such beliefs is further evidenced by findings suggesting that by age 14 years, high school students can generate as many of 250 stigmatizing labels related to mental ill health (Rose, Thornicroft, Pinfold, & Kassam, 2007). Underpinned by a social-cognitive model, stigmatising attitudes towards mental ill health may also translate into discrimination as an individual responds to their attitudes and emotions (Corrigan, 2002).…”