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Vermillion, Leslie J.; Lassar, Walfried M.; Winsor, Robert D.

doi:10.1023/a:1021284922440

Cited by 30 publications

(2 citation statements)

References 58 publications

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“…Individuals in most situations evaluate the ethicality of an act based on both deontological and teleological deliberations [34]. The HV Theory has been used to illustrate how ethical decisions are made in the context of marketing-channel relationships [36], consumer ethics [37], and ethics institutionalization in business [38]. This logic suggests that some consumers evaluate deontological and teleological factors when forming ethical judgements and deciding to adopt a good, hence:…”

Section: Consumer Ethical Judgement and Intention To Reward Or Punishmentioning

confidence: 99%

Consumer Propensity to Adopt Illicit Goods: Theory, Methods, and Results

Robles-Avila¹,

Vásquez‐Parraga²

2018

TEL

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The purpose of this study is to examine consumer propensity to adopt illicit goods. The adoption of illicit goods is a worldwide problem that undermines legitimate markets, funds criminal organizations, and harms the most vulnerable in society. International organizations, such as World Economic Forum, have called for the study of the demand of illicit products. Research is crucial to understanding the demand for these products and can contribute to public policy addressing this issue. This research uses two theoretical frameworks: The Theory of Planned Behavior and the Theory of Marketing Ethics. Using the Theory of Planned Behavior, research results suggest that subjective norms influence consumers' propensity to adopt illicit goods. Using the Theory of Marketing Ethics, research on consumers' ethical orientation found that both teleological and deontological orientations influence consumers' ethical judgement and intention. Theoretical and methodological conclusions are derived, and managerial and policy implications are offered.

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Section: Consumer Ethical Judgement and Intention To Reward Or Punishmentioning

confidence: 99%

Consumer Propensity to Adopt Illicit Goods: Theory, Methods, and Results

Robles-Avila¹,

Vásquez‐Parraga²

2018

TEL

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“…Thus, identifying the antecedents to these beliefs in personality/philosophy interaction further helps to mold the existing policies to motivate the ethical side of consumers. The well-established H–V theory of ethics is used in many ethics-based papers (for example, see Vermillion et al , 2002). While they theorize that personal characteristics play a role in developing ethical behavioral outcomes, we further extend this theory by proving empirically that these personal characteristics interplay among themselves, working in tandem , to also affect the ethical beliefs consumers hold.…”

Section: Introductionmentioning

confidence: 99%

Investigating consumer ethical beliefs: role of moral philosophies and personality traits

Gala

Chauhan

King

et al. 2023

JCM

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Purpose This research looks at the main effect of individuals’ moral philosophies, idealism and relativism, and its impact on the four dimensions of the consumer ethics beliefs – active benefit, passive benefit, no harm and doing good. The moderating impact of two dominant personalities – Machiavellianism and narcissism – was also analyzed. Based on Hunt–Vitell theory of ethics, this study aims to propose that there is a positive and significant impact of more relativistic and less idealistic moral philosophies on the decreased consumer ethical perceptions and that the narcissistic/Machiavellian personality traits drive that effect. Design/methodology/approach A total of 497 survey respondents were recruited via an online platform. All respondents were asked to answer questions, which were divided into four major parts. The first part consisted of scales related to both moral philosophies, the second part had both dark personality scales, the third part questioned about their consumer ethical beliefs and the final part was related to consumer demographics. Findings Relativists had higher scores in three consumer unethical belief dimensions. Idealists were not supportive of the active and passive illegal activities, as did their positive relation with doing good aspect of the ethical beliefs. Machiavellians strengthen the positive relativism relationship. The idealistic relation of narcissists, compared to relativistic relation, is stronger on unethical decision-making for consumers. Originality/value This study contributes to the current knowledge of individual’s moral philosophies and their impact on consumer ethical beliefs. It further demonstrates how the dark personalities of narcissism and Machiavellianism drive the relationship.

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Ethical Considerations in Gamified Interactive Marketing Praxis

Al‐Msallam

Hamari

2023

The Palgrave Handbook of Interactive Marketing

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Gamification with various designs is becoming a mainstay of interactive marketing, used to pervasively and holistically to in value-creating marketing practices. Beyond marketing, gamification is commonly seen as a technology, the effects of which are benevolent and which is often employed for sustainable ends such as the improvement of wellbeing, health, and sustainable work. However, as gamification commonly, either more or less directly, is related to attempts at affecting customers’ psychological states and continued engagement, a critical reflection of the ethical ramifications of gamification is crucial. Hazards such as manipulation, exploitation, psychological distress, and conflicts with cultural norms are considered as potential challenges that should be observed. Nevertheless, there is a current lack of examination of gamification’s ethical implications in the marketing context. In this chapter, the authors explore the ethical concerns related to using gamification as an interactive marketing tool, and examine how consumers shape their ethical judgement towards gamification. The authors also suggest various ways to help marketers, designers, and policymakers to minimize the unethical consequences of gamification, and ensure that companies will use gamification to compete both ethically and responsibly.

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Untitled

Cited by 30 publications

References 58 publications

Consumer Propensity to Adopt Illicit Goods: Theory, Methods, and Results

Consumer Propensity to Adopt Illicit Goods: Theory, Methods, and Results

Investigating consumer ethical beliefs: role of moral philosophies and personality traits

Ethical Considerations in Gamified Interactive Marketing Praxis

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