We have compared the actions of calcitriol and its three synthetic analogs, 20-epi-22-oxa-24a,26a,27a-trihomo-1 a,25-dihydroxyvitamin D, (KH 1060), 1 a,24S-(OH),-22-ene-26,27-cyclopropyl vitamin D, (MC 903) and 20-epi-la,25-dihydroxyvitamin D, (MC 1288), on the expression of two marker genes of differentiated osteoblasts, namely alkaline phosphatase and osteocalcin, using human MG-63 osteosarcoma cells. Calcitriol and the analogs had qualitatively similar stimulatory effects on target-gene activation. Quantitatively, MC 903 behaved in most experiments essentially as the parent compound calcitriol. In vitamin D receptor/DNA complex formation MC 903, however, was more potent than calcitriol. In contrast, the 20-epi analogs, KH 1060 and MC 1288, were much more potent even at lower concentrations, than calcitriol and MC 903 in stimulating alkaline phosphatase activity, osteocalcin mRNA synthesis and osteocalcin secretion. The stimulation occurred to a greater degree and for a longer period than with calcitriol. This effect was apparently mediated by stronger and longer lasting binding of the vitamin D receptor to the osteocalcin vitamin D responsive element by the 20-epi analogs. After a 6-h treatment and during subsequent culture without hormone, the effects of the 20-epi analogs were also stronger and lasted longer than'those with calcitriol or MC 903. Collectively, at comparable and lower concentrations, the 20-epi analogs, KH 1060 and MC 1288, mediate much stronger and longer lasting stimulatory effects than calcitriol or its analog MC 903 on target-gene expression associated with the differentiated phenotype of the MG-63 human osteosarcoma cells.Keywords: vitamin D; analog: receptor; osteocalcin.In addition to its role in calcium homeostasis, the hormone 1 a,25-dihydroxyvitamin D, (calcitriol) is involved in the regulation of processes such as cell differentiation and proliferation in normal and malignant cells (Pols et al., 1990;Suda et al., 1990). This discovery has led to renewed interest in developing new vitamin D analogs with decreased calcemic activity and with selectivity for a particular type of tissue or disease. The analogs are potentially useful in the treatment of several types of cancer and skin disorders (Bikle, 1992;Bouillon et al., 1995). A large number of vitamin D analogs have already been synthesized (Figadire et al., 1991 ;Bouillon et al., 1995) and several candidate analogs have shown promising therapeutic activity. Among the compounds, 1a,24S-(OH),-22-ene-26,27-cyclopropyl vitamin D, (MC 903 ; calcipotriol) has already been approved for clinical use as an antipsoriatic drug (Kragballe, 1989), and the 20-epi analogs, 20-epi-22-oxa-24a,26a,27a-trihomo-la,25-dihydroxyvitamin D, (KH 1060) and 20-epi-la,25-dihydroxyvitamin D, (MC 1288), have shown marked immunosuppressive activity (Bindemp et al., 1991).