The excited-state evolution property of organic sensitizers plays a vital role in the interfacial exciton dissociation yield and ultimate power output of an organic dye-sensitized solar cell. In this paper, we select two 2H-dinaphthopentacene-based organic donor-acceptor dyes as well as their composition segments and scrutinize the evolution of the excited-state dynamics of organic materials from the 2H-dinaphthopentacene core to its derivatives by sequentially tethering an auxiliary donor diarylamine, and an electron acceptor, 4-(7-ethynylbenzo[c][1,2,5]thiadiazol-4-yl)benzoic acid. Time-resolved spectroscopy measurements and density functional theory calculations show that the degree of intramolecular photoinduced charge transfer plays a crucial role in determining the lifetime of the equilibrium excited-state. Moreover, both the 2H-dinaphthopentacene chromophore core and its derivatives have an obvious dynamic Stokes shift in toluene, which is also observed for ultimate dyes grafted on oxide films, indicating the occurrence of a large energy relaxation from the optically generated hot excited-state to the equilibrium excited-state. This large energy loss leads to a broad time scale for electron injection, which should be carefully manipulated for future dye and device development.