166. Expressive movement and metaphoric meaning making in audio-visual media

Schmitt, Christina; Greifenstein, Sarah; Kappelhoff, Hermann

doi:10.1515/9783110302028.2092

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A Ect Modulation In DI Erent Audio-visual Media1

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2014

2024

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Cited by 4 publications

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“…Furthermore, the different multimodal forms of staging can not only orchestrate affectivity but as well create embodied meanings, e.g., through figurative thought and multimodal metaphors (see Kappelhoff and Müller 2011;Schmitt, Greifenstein, and Kappelhoff this volume). Especially concerning the use of language, clear differences become obvious: In television news reports, speech predominates over audio-visual staging, with the effect that the visuals often are perceived as mere illustrations, as doublings of the spoken word.…”

Section: A Ect Modulation In DI Erent Audio-visual Mediamentioning

confidence: 99%