Abstract— A 3‐m‐long rugged flexible display having a novel single‐plastic‐substrate structure has been demonstrated with a coated cholesteric liquid‐crystal mixture. The display is designed to be fabricated by a roll‐to‐roll process to increase productivity at a competitive cost. It has the advantage of having almost no limitation in display length. The high‐resolution (300‐dpi) monochrome cholesteric liquid‐crystal display (ChLCD) can be achieved by using a photo‐addressing method. A single‐layered 10.4‐in. color ChLCD also has been developed with good color and contrast.