“…M. Patel et al, 2020;Reissis et al, 2020). Furthermore, the use of webinar as the marketing and sales tool in internet marketing can manifest in knowledge sharing and demonstrations, further stimulate interactivity, personalization, and engagement with customers (Voskamp, 2012), as well as a useful educational tool to address management and industry issues related to equestrian practice (Pulec et al, 2016). Despite the abundant use of webinars in teaching, empirical research examining webinars in training contexts, human resource development, and adult education remains scarce (Gegenfurtner et al, 2020).…”