“…Since then MAIS has been funded for implementing the TCPC by many groups such as ECPAT Netherlands (since 2010), UNICEF (training on a project basis) and PLAN (since 2016), as well as tour operators (German in 2006−2007, Swiss in 2008and 2011and Canadian in 2009, and in cooperation with ACCOR (2012), and TUI and RIU hotels (since 2016). With the publicity this generated, MAIS became known as a best practise for the TCPC and was subject to a number of evaluations (de Man, 2010(de Man, , 2012(de Man, , 2015 Distortion of reach As a grassroots children's rights organisation, MAIS had always been very critical of government and industry, which they viewed as responsible for ignoring children's rights and protection. 12 It was, therefore, challenging for MAIS to reach out to their 'natural opponents' and enter into partnerships with them.…”