“…Under the impact of the pioneering approaches of Lakoff (1977), Leech (1983), and especially Brown and Levinson (1987), politeness studies have shown that there are lexical, grammatical, and prosodic phenomena that can only be explained by the consideration of Sociological factors (face, territory, power, social distance) and pragmatic factors (principle of cooperation and its maxims, principle of politeness and its maxims, acts of speech and their conditions of happiness). But, in spite of the results they have achieved, these approaches remain, in general, restricted to the notion of speech act, neglecting the role of other aspects of discourse in the joint construction of identity images (see TERKOURAFI, 2005;CULPEPER, 2011).…”