The Toronto School of Communication Theory 2008
DOI: 10.3138/9781442689442-016
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13. From the Spider to the Web: Innis’ Ecological Approach to the Evolution of Communication Technologies

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Cited by 6 publications
(8 citation statements)
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“…But there was another kind of major danger that prompted the Committee on Communications to eliminate texting. It relates not to the morphology of the message but to its potential scalability and synchronicity (Shifman and Blondheim, 2007; Miller et al, 2016). Put simply, text messages by cellphone can be “broadcast”: disseminated instantly from one to many.…”
Section: Gossip and Subversion: The Text Message As A Broadcast Mediummentioning
confidence: 99%
“…But there was another kind of major danger that prompted the Committee on Communications to eliminate texting. It relates not to the morphology of the message but to its potential scalability and synchronicity (Shifman and Blondheim, 2007; Miller et al, 2016). Put simply, text messages by cellphone can be “broadcast”: disseminated instantly from one to many.…”
Section: Gossip and Subversion: The Text Message As A Broadcast Mediummentioning
confidence: 99%
“…For instance, Zhao [39] argues that the Internet (and assumedly the Web) is both space and timebiased: although the Web is a key driver towards globalization and reducing geographic divides in a virtual sense, so too does it enable citizens to construct new notions of democratic governance and data sharing in the long-term (such as through Wikis and peer-to-peer networks) that are arguably important to deconstructing traditional spatial, temporal and powerrelated constraints. Further still, by applying a "six dimensions framework" (that represents a taxonomy for conceptualizing all media technology and considers the morphology, scalability, synchronicity, directionality, mode, connectivity and throughput of the medium), Shifman and Blondheim [40] conclude that the Innisian perspective (with respect to both political economy and thoughts on space-time bias) cannot, in actuality, be effectively applied to the Web because it, in itself, represents not one distinct medium but a "meta-medium" that encompasses traditionally separate media like printed matter, various audiovisual channels, and so forth. Instead, since the Web serves as a delivery vehicle for such media (and since it may indeed deconstruct both space and time parameters) the corollary extending from the arguments above is that attempts to extend determinism and medium theory to the Web are fleeting -we remain in control because the meta-medium can thus reflect such varied "extensions" of its users and, if managed sufficiently, the breaking down of bias can serve society well in mitigating the historically imperialist tendencies of other forms of communication.…”
Section: A Mcluhan Innis and The World Wide Webmentioning
confidence: 99%
“…Script as a new medium represented change on all six fundamental communicative dimensions. In contrast, and as we shall see, the digital turn represented no new potentiality on any of the dimensions; however, it enables the integration and use of all possible options on all six dimensions (Shifman and Blondheim, 2007).…”
Section: The Media Of Revelation and Of Ritualmentioning
confidence: 99%
“…Thus, the Internet, the platform of most new media, is widely considered a meta-medium, integrating and combining the gamut of communication options, without introducing any novel basic capacity of mediation (e.g. Botler and Grusin, 1999; Shifman and Blondheim, 2007). Each of these previously discovered communicative affordances has been embraced, even sanctified, by the religious mind in the past, and its theological morals digested.…”
Section: Beyond Parable: New Media As a Religious Experiencementioning
confidence: 99%