“…Prior research examining topics related to ratings, rankings, and evaluations has focused on other cultural settings, including beer and wine (e.g., Benjamin & Podolny, 1999;Frake, 2016), books (e.g., Kov acs & Sharkey, 2014Wang et al, 2018), and movies (e.g., Ferriani et al, 2009;Hsu, 2006;Olson & Waguespack, 2020). Science, particularly the natural sciences, and the legal context, have also proven fruitful research sites (e.g., Sauder & Espeland, 2009;Sauder & Lancaster, 2006). So, while we examined within-industry differences in market segments and show that they matter, cross-industry comparisons may also suggest other differences in how firms are able to capture value.…”