Abstract:Purpose -This study analyzes the ideological constructions of Petrobras' corporate environmental discourse during the period from 1961 to 1979.Theoretical framework -The paper uses Thompson's (2011) critical conception of ideology, specifically its modes of operation and strategies of symbolic construction.Design/methodology/approach -The study develops a critical analysis through qualitative and documental research based on Petrobras, making use of Thompson's (2011) depth hermeneutics approach.Findings -Petro… Show more
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