Abstract:Purpose -The aim of the current study is to investigate how fans behave towards the greater introduction of political identities in pop culture.Theoretical framework -The idea of consumption as an identity-building instrument, the growing discussions on political identities and the emergence of the entertainment industry as an arena for consumer resistance are associated with each other.Design/methodology/approach -Foucauldian archeogenealogy was applied to the online forum called TheForce.net.Findings -Milita… Show more
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