Effect of Brand-Consumer Relationships on Brand Loyalty Mediated by Brand Value Creation and Moderated by Brand Community Characteristics in the Hospitality Industry

Alizadeh, Hamid; Kashani, Hamed Nazarpour

doi:10.7819/rbgn.v24i4.4200

Cited by 3 publications

(4 citation statements)

References 106 publications

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“…Consumer brand relationship on satisfaction, where the research results show that there is a significant and positive relationship between consumer brand relationship and satisfaction (Sofi et al, 2020).One of the main objectives of this research is to develop consumer relationship strategies that are efficient and successful with customers. Consumer brand relationships have been studied in the literature in various situations, researchers see a relationship with satisfaction in this research (Alizadeh & Kashani, 2022). Consumer brand relationships have been studied in the literature in various situations, researchers see a relationship with satisfaction in this research.…”

Section: The Influence Of Consumer Brand Relationships On Satisfactionmentioning

confidence: 92%

“…Manage clients more effectively, achieve corporate objectives, and keep them as customers for the long haul by learning how to build strong consumer brand relationships (Sofi et al, 2020). Consumer brand relationships have been studied in the literature in various situations, researchers see a relationship with satisfaction in this research (Alizadeh & Kashani, 2022). A brand will have a relationship with consumers when they get satisfaction.…”

Section: H3: Influence Of Consumer Brand Relationship On Satisfactionmentioning

confidence: 97%

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The Influence of Customer Satisfaction and Consumer Brand Relationship pn Future Intention Based on Optimal Experience Theory

Maharani,

Marsasi

2024

FIRM

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The contribution made by the automotive industry can be an improvement for the automotive sector. The global economy can run smoothly and improve with the role played by many industrial sectors, most importantly the automotive industry. This research aims to test and analyze the influence of experience, consumer brand relationship, and satisfaction on future intention. The population is Generation Y and Z consumers aged 17-55 years, who are users of automotive dealer services. The data collection technique uses nonprobability sampling with the judgment sampling method. Optimal experience theory is used in research as the main theory. The sample consisted of 150 respondents. This research is quantitative using SPSS IBM 27 and AMOS Graphics 24 software. The findings of this research show that satisfaction is proven to have no significant influence on future intention. Other research shows that experience results have a positive and significant effect on satisfaction. The findings from this research also show that consumer brand relationships can influence future intentions toward consumers of automotive dealer services. This research is useful in that automotive dealer services must increase satisfaction and consumer brand relationships towards future intentions for consumers.

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Section: The Influence Of Consumer Brand Relationships On Satisfactionmentioning

confidence: 92%

Section: H3: Influence Of Consumer Brand Relationship On Satisfactionmentioning

confidence: 97%

The Influence of Customer Satisfaction and Consumer Brand Relationship pn Future Intention Based on Optimal Experience Theory

Maharani,

Marsasi

2024

FIRM

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“…Non-tariff barriers impose additional costs on businesses, including those related to quality standards, certifications, or testing (Alizadeh & Kashani, 2022;Fioresi de Sousa et al, 2021). To maintain profitability, businesses may adjust their pricing strategies to reflect these increased costs.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…In this dynamic environment, the influence of "nationalist spirit" adds another layer of complexity to international business dynamics. Nationalist sentiments, characterized by pride and loyalty to one's country, can significantly impact consumer preferences and attitudes toward international products and brands (Alizadeh & Kashani, 2022). Understanding and effectively navigating this "nationalist spirit" is crucial for businesses developing marketing strategies that resonate positively with diverse consumer bases.…”

Section: Introductionmentioning

confidence: 99%

The Effect of International Marketing and Tariff and Non-Tariff Strategy to Business Performance through Nationalism Spirit

Riwayadi,

Murti,

Monoarfa

et al. 2024

MUDIMA

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In the rapidly evolving landscape of global business, this research investigates the intricate interplay between international marketing, tariff and non-tariff strategies, nationalist spirit, and their collective impact on business performance. Employing a cross-sectional quantitative design within the Indonesian context, the study explores how businesses adapt their marketing approaches to navigate diverse trade regulations and respond to nationalist sentiments. The results reveal significant relationships between international marketing and both business performance and nationalist spirit. Moreover, the study underscores the substantial influence of tariff and non-tariff strategies on business performance, with pronounced effects in markets characterized by heightened nationalist spirit. These findings contribute to theoretical advancements in international business literature and offer practical insights for businesses aiming to formulate effective strategies, navigate regulatory complexities, and enhance performance in a globalized economy

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Personal Brand Strategizing in Digital Mediatization: Game-Theoretic and Behavioral Approaches

Vartanov

Khvorostyanaya

2023

Strategizing: Theory and Practice

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A personal brand unites one’s exceptionalism, individual traits, professionalism, experience, and reputation. In the era of the global digital media and strategic communication, a personal brand becomes a strategic asset that brings financial benefits. Its strategic role at the labor market is that it can increase one’s income, if properly invested in. However, the theory and methodology of strategic branding at the labor market remains understudied. The present research objective was to prove the effectiveness of investing in a personal brand in order to achieve strategic goals at the labor market. To analyze the basic concepts of signaling models and the game theory, the authors used the theory and methodology of strategizing developed by V.L. Kvint, Dr.Sc.(Econ.), Foreign Member of the Russian Academy of Sciences (Life-time). The authors believe that the era of information economy have turned strategic brands into a signaling mechanism. The relationship between personal brand and reputation forms the basis of the behavioral direction, which uses behavioral economics to define the effect of reputation on the labor market and employee behavior. The strategic development of a personal brand increases its competitiveness at the labor market, and a tailored employment strategy is likely to be successful in the long run. Keywords: personal strategy, brand, signaling, media system, labor market

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Effect of Brand-Consumer Relationships on Brand Loyalty Mediated by Brand Value Creation and Moderated by Brand Community Characteristics in the Hospitality Industry

Cited by 3 publications

References 106 publications

The Influence of Customer Satisfaction and Consumer Brand Relationship pn Future Intention Based on Optimal Experience Theory

The Influence of Customer Satisfaction and Consumer Brand Relationship pn Future Intention Based on Optimal Experience Theory

The Effect of International Marketing and Tariff and Non-Tariff Strategy to Business Performance through Nationalism Spirit

Personal Brand Strategizing in Digital Mediatization: Game-Theoretic and Behavioral Approaches

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