2021
DOI: 10.7819/rbgn.v23i3.4113
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Healthy eating as a trend: consumers’ perceptions towards products with nutrition and health claims

Abstract: Purpose -The number of food products containing nutritional or health claims, such as added calcium for stronger bones, has been increasing. Accordingly, we aimed to understand consumers' perceptions towards products that are considered to be healthier and to know how these perceptions affect their purchase intentions.Theoretical framework -Based on consumer perception theory and how consumers process and interpret information, we sought to better understand consumer behavior in relation to the use of nutritio… Show more

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Cited by 11 publications
(12 citation statements)
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“…Consumer behavior stimulates food producers to design products with improved nutritional composition. The number of nutritional claims such as "source of", "rich in", "light", and health benefits is increasing [9,10]. Despite the availability of products with such claims, taste and cost of purchase are still the most important factors for consumers [10].…”
Section: Introductionmentioning
confidence: 99%
See 1 more Smart Citation
“…Consumer behavior stimulates food producers to design products with improved nutritional composition. The number of nutritional claims such as "source of", "rich in", "light", and health benefits is increasing [9,10]. Despite the availability of products with such claims, taste and cost of purchase are still the most important factors for consumers [10].…”
Section: Introductionmentioning
confidence: 99%
“…The number of nutritional claims such as "source of", "rich in", "light", and health benefits is increasing [9,10]. Despite the availability of products with such claims, taste and cost of purchase are still the most important factors for consumers [10]. Modifying the composition of popular food products, e.g., cookies, in order to improve their nutritional or health-promoting value should not result in excessive increases in production costs and the final price.…”
Section: Introductionmentioning
confidence: 99%
“…The rising number of diseases caused by being overweight and obesity puts pressure on healthcare systems across the world. Interest in healthy lifestyles has grown over the last decade ( 6 , 7 ), though researchers and policymakers struggle to nudge people into healthy eating habits ( 5 ). Of all the contexts in which unhealthy eating takes place, dining out is one in which it is particularly common.…”
Section: Introductionmentioning
confidence: 99%
“…Recently, health has been recognised as the most significant determinant pushing innovation in the global food and beverage industry [1]. Therefore, organisations have new opportunities to manufacture various nutritionally adjusted food concepts, such as sweeteners and light, fortified, and functional products [2].…”
Section: Introductionmentioning
confidence: 99%