Millennial Consumer Preferences in Social Commerce Web Design

Anaya‐Sánchez, Rafael; Castro-Bonaño, Juan Marcos; González-Badía, Eloy

doi:10.7819/rbgn.v22i1.4038

Cited by 12 publications

(10 citation statements)

References 58 publications

(103 reference statements)

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“…Design is also essential in determining consumer perceptions and behavior (Liang & Lai, 2002;Wolfinbarger & Gilly, 2003). For this reason, companies must be able to guarantee a website with a quality design to invite consumers and make purchases (Anaya-Sánchez et al, 2020;Fan & Tsai, 2010;Liang & Lai, 2002).…”

Section: Web Designmentioning

confidence: 99%

Online Shopping Indonesia: Customer Perception

Bailusy¹,

Buamonabot²,

Fahri³

et al. 2022

IJABIM

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Online shopping has made changes in consumer behavior when shopping, especially in Indonesia, where online shopping continues to increase. For this reason, the question that arises then is how consumer perceptions are related to online shopping in Indonesia. The purpose of this study is to provide an overview of consumer perceptions of online shopping in Indonesia, namely Tokopedia, Shopee, Bukalapak and Lazada. A total of 850 respondents throughout Indonesia were involved in this study. Consumer perceptions related to online shopping in this study are security, self-efficacy, usefulness, ease of use, quality of e-service (reliability, web design, trustworthiness, personalization and responsiveness), purchase intention and customer satisfaction. The distribution of the questionnaires was carried out using two methods, namely surveys and filling out via google forms which were then analyzed and analyzed using a descriptive statistical approach. The results show that consumers tend to agree regarding security, ease of use, self-efficacy, usefulness, quality of e-service, purchase intention and customer satisfaction. Only consumer perceptions have differences in views related to online and offline buying and selling. In addition, online transactions and privacy of individual data are still a concern for consumers. Finally, some limitations and suggestions for future research are also discussed in this study.

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Section: Web Designmentioning

confidence: 99%

Online Shopping Indonesia: Customer Perception

Bailusy¹,

Buamonabot²,

Fahri³

et al. 2022

IJABIM

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“…Thus, social relationships and interactions are a distinguishing characteristic of s-commerce when compared to traditional e-commerce (H. Zhang et al, 2014;Friedrich et al, 2016). Social interactions and relationships among consumers can impact the intention to buy as well as the trust of consumers in s-commerce (Yahia et al, 2018;Anaya-Sánchez et al, 2020;Fang & Li, 2020;Handarkho, 2020;Nadeem et al, 2020). Furthermore, previous research revealed that sociability has a statistically significant positive direct effect on the intention to purchase by consumers in scommerce (Rashid et al, 2020;Hsiao, 2021).…”

Section: Sociabilitymentioning

confidence: 97%

Exploring the critical success factors of s-commerce in social media platforms: The case of Jordan

Almahameed¹,

Obidat²

2023

10.5267/j.ijdns

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The unprecedented growth of social media imposed fierce competition on business companies. That is investors found new methods to expand their business activities, and, in turn, boost their revenues. While there has been a plethora of research done to examine the critical success factors of social commerce (s-commerce) in developed countries, there is a dearth of studies conducted in developing countries. Meanwhile, it has been evident that the significance of these factors may vary across cultures. Therefore, this study, following the social cognitive theory, aims to explore the critical success factors of s-commerce from the perspective of consumers in a developing country. To achieve that, this study utilized a questionnaire that sought information related to factors driving consumers' intention to purchase in s-commerce. Seven hundred and fifty-seven subjects completed the survey. Structural equation modeling techniques were utilized to analyze the data. The findings of this study show that trust in sellers, sociability, electronic Word-Of-Mouth (eWOM), perceived economic benefit, and informational fit-to-task positively influence the intention to purchase in s-commerce. In addition to that, it was found that sociability and eWOM positively influence consumers' trust in sellers. The findings of this study are expected to contribute to the theoretical and practical areas of s-commerce. They are expected to make a significant contribution to the literature on s-commerce adoption from the perspective of a developing country. From a practical point of view, the results of this study should help stakeholders in s-commerce in developing business strategies to better their competitive advantage, retain existing consumers and attract new ones, and, in turn, increase sales and profits.

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“…Meanwhile, organism is an intervening variable in the SOR model (Donovan & Rossiter, 1982). The organism is operationalized as affective states, which are usually associated with feelings and emotions that the individual experiences as a result of the stimuli (Anaya-Sánchez et al, 2020).Finally, the response is the final action that results from the individual's reaction, including psychological reactions such as attitudes and behavioral responses (Bagozzi, 1986).…”

Section: Literature Review Stimulus -Organism -Response Theorymentioning

confidence: 99%

“…Moreover, previous studies have demonstrated that experience could be a large variable in the transmission of the stimulus cue to influence behavioral intention. In these studies, experience is empirically found to be a major mediating variable between website characteristics and behavioral intention (Anaya-Sánchez et al, 2020;Salehi-Esfahani & Kang, 2019).…”

Section: H3: User Experience Has a Positive Influence On Donation Int...mentioning

confidence: 99%

Ensuring the sustainability of sadaqah based crowdfunding platforms: The role of gamification and user experience

Anim

Suffarruddin

Najib

et al. 2023

JMIFR

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The inception of technology in the financial world has spawned many innovative financial activities, including crowdfunding. Since the emergence of crowdfunding, fundraising activities have flourished, enabling the implementation of many innovative projects and businesses, including agricultural projects. However, it is a major challenge for a crowdfunding platform to maintain the flow of donations. Most crowdfunding platforms lose half of their donors after their first donation. Therefore, this study proposes the use of gamification to increase and maintain individuals' donations on a crowdfunding platform. In addition, this study also examines the role of user experience as a mediating variable between gamification and donor intention on the crowdfunding platform. Data for this research were collected through a survey using a structured, self-administered questionnaire and involving 148 Muslim donors. Hypothesis testing revealed that gamification positively influences user experience, but not donation intention on a crowdfunding platform. Meanwhile, user experience successfully plays a mediating role. Thus, the results lead to a discussion on the justification of using gamification and suggestions for future research.

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Millennial Consumer Preferences in Social Commerce Web Design

Cited by 12 publications

References 58 publications

Online Shopping Indonesia: Customer Perception

Online Shopping Indonesia: Customer Perception

Exploring the critical success factors of s-commerce in social media platforms: The case of Jordan

Ensuring the sustainability of sadaqah based crowdfunding platforms: The role of gamification and user experience

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