How Social Support Motivates Trust and Purchase Intentions in Mobile Social Commerce

Liu, Yong; Su, Xiaowei; Du, Xiaojing; Cui, Fu

doi:10.7819/rbgn.v21i5.4025

Cited by 27 publications

(37 citation statements)

References 82 publications

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“…For example, Chen et al [28] proved that impulsive buys are controlled by the emotional trust of the recommender and empathy towards the proposed product in the WeChat app. Similarly, Liu et al [18] proved that perceived usefulness, trust, subjective norm and social support do have an effect on MSC purchase intention.…”

Section: Mobile Social Commerce Literature Reviewmentioning

confidence: 92%

“…This impact has been confirmed by several empirical studies in ICT since peers', family members' and friends' points of view exert a positive impact on users' behavior. In the context of MSC, Liu et al [18] and Zhang and Wang [45] proved its effect on adoption intention. Furthermore, various studies also confirmed the effect of social influence on performance expectancy.…”

Section: Social Influencementioning

confidence: 99%

“…In spite of a considerable number of empirical studies from the academic community and the industry in the contexts of m-commerce and scommerce, there has been fairly a small amount of research that has investigated MSC, and even fewer concerning its pre-adoption stage [14]. To add to this, Liu et al [18] mentioned that it is not certain that s-commerce empirical studies do have the same results in the mobile environment.…”

Section: Introductionmentioning

confidence: 99%

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Factors That Determine the Adoption Intention of Direct Mobile Purchases through Social Media Apps

Saprikis

Avlogiaris

2021

Information

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In the last few years, a number of social media e-business models including the social networking giants of Facebook, Pinterest and Instagram have offered direct purchase abilities to both their users and the involved enterprises. Hence, individuals can buy directly without having to leave the social media website. At the same time, there is a significant increase in the number of online purchases through mobile devices. To add to this, nowadays, the vast majority of internet users prefer to surf via their smartphone rather than a desktop PC. The aforementioned facts reveal the abilities and potential dynamics of Mobile Social Commerce (MSC), which is considered not only the present but also the future of e-commerce, as well as an area of prosperous academic and managerial concern. In spite of its several extant abilities and its booming future, MSC has been little examined until now. Therefore, this study aims to determine the factors that impact smartphone users’ behavioral intention to adopt direct purchases through social media apps in a country where these kinds of m-services are not yet available. In specific, it extends the well-established Unified Theory of Acceptance and Use of Technology (UTAUT) model with the main ICT facilitators (i.e., convenience, reward and security) and inhibitors (i.e., risk and anxiety). The suggested conceptual model aims to increase the understanding on the topic and strengthen the importance of this major type of MSC. Convenience sampling was applied to gather the data and Structural Equation Modeling (SEM) was then performed to investigate the research hypotheses of the proposed conceptual model. The results show that performance expectancy exerts a positive impact on behavioral intention. Furthermore, all ICT facilitators examined do impact significantly on smartphone users’ decision to adopt direct mobile purchases through social media apps, whereas anxiety exerts a negative effect.

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Section: Mobile Social Commerce Literature Reviewmentioning

confidence: 92%

Section: Social Influencementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Factors That Determine the Adoption Intention of Direct Mobile Purchases through Social Media Apps

Saprikis

Avlogiaris

2021

Information

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“…Thus, trust can be considered as a major prerequisite for S-Commerce success. The empirical study of Liu et al (2019) has affirmed that trust is a major predictor of customers' decisions in shopping through S-Commerce. Therefore, the following hypothesis is formulated:…”

Section: Shirkah: Journal Of Economics and Businessmentioning

confidence: 99%

Female Users’ Behavioral Intention to Purchase in Social Commerce through Social Networking Sites

Tun¹

2021

Shirkah

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The present study aims to discover the relationship among social influence, verbal influence, easiness, trust, enjoyment, and intention to purchase in social commerce (S-Commerce), particularly by female users of social networking sites (SNS). A total of 280 responses were collected from female SNS users through an online survey. The obtained data were further examined for normality, construct validity, reliability, and model fit, using Structural Equation Modeling (SEM) to test the hypotheses. This study confirmed that social influence had a significant effect on verbal influence and trust; meanwhile enjoyment was influenced by trust and easiness. The results also revealed that trust and enjoyment had a positive effect on intention to purchase products or services from social commerce by the female SNS users. Moreover, verbal influence provided an impact on trust and easiness; while the relationship between social influence and enjoyment, easiness, and trust was not significant. These results contribute to offering fruitful insights for sellers and vendors of social commerce in attracting and acquiring the attention of female customers; as a result, it leads to achieving higher profits and flourishing business activities in social commerce.

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“…Thus, support can trigger positive action among individuals (Turner & Brown, 2010). According to past studies, social support can influence behavioral intention in an online shopping platform (Hajli, 2014;Liang et al, 2011;Liu et al, 2019;Makmor et al, 2018).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Investigating the Moderating Role of Social Support in Online Shopping Intentions

Antwi¹,

Wu²,

Ameyaw³

2021

JMCR

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Relationship building plays a crucial role in business success because of the saturated nature of the market. Thus, there has been stronger competition because many businesses offer similar products for sale on an online shopping platform. This has given online consumers a wide range of alternatives when shopping online. This present study aimed to investigate the influence of relationship quality on purchase intention among Ghanaian consumers in an online shopping platform while moderated by social support. A convenience sampling method was employed to collect 304 responses from the respondents via web-survey. Partial least square structural equation modeling (PLS-SEM) was used to assess the structural model. The findings reveal that customer trust and customer satisfaction did not significantly influence purchase intention. Furthermore, Customer commitment and social support had a significant and positive influence on purchase intention. Also, social support moderated the relationship between customer trust and purchase intention but had no moderation effect on the relationship between customer satisfaction and purchase intention and customer commitment and purchase intention. This article ends with theoretical and practical implications.

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How Social Support Motivates Trust and Purchase Intentions in Mobile Social Commerce

Cited by 27 publications

References 82 publications

Factors That Determine the Adoption Intention of Direct Mobile Purchases through Social Media Apps

Factors That Determine the Adoption Intention of Direct Mobile Purchases through Social Media Apps

Female Users’ Behavioral Intention to Purchase in Social Commerce through Social Networking Sites

Investigating the Moderating Role of Social Support in Online Shopping Intentions

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