“…But the studies on women's entrepreneurship only date back to the early 2000s (Gomes et al, 2014;Krakauer et al, 2018, p.362;Miranda et al, 2017). These studies from Brazil include, fear of entrepreneurial failure (Camargo et al, 2018;Koellinger et al, 2013;Noguera et al, 2013;Wagner;, gender perspectives in entrepreneurship (Arroyo et al, 2016), identity of women entrepreneurs (Ferriera and Noguiera, 2013), and others focusing on Brazilian social, political and economic contexts (Cacciotti and Hayton, 2015;Cardon, et al, 2012). Very few studies have looked at strategies employed to challenge gender constraints (Bruni et al, 2004;Feldman, 2001;Friedmann-Sanchez, 2006) with limited or no evidence on how women cope with these challenges in developing countries (Bianco et al, 2017).…”