Strategic profiles in Brazil: a study of postal agents franchisees from the typology of Miles and Snow

Lopes, Humberto Elias Garcia; Moura, Thelmo Naves; Oliveira, Caio Cesar Giannini

doi:10.7819/rbgn.v12i37.725

Cited by 4 publications

(1 citation statement)

References 31 publications

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“…Línguas de publicação tem-se o inglês como majoritário com artigos, seguidos pelo espanhol (dez), francês (seis), português (cinco), alemão, russo e eslovaco com quatro e, por fim, com duas publicações no idioma tcheco. Das cinco publicações apontadas como publicadas no idioma português, uma delas Monge e Huerta-Zavala (2015), na verdade foi publicado em língua espanhola, as demais quatro publicações efetivamente em língua portuguesa, Lacerda et al (2015), Lopes et al (2010), Peçanha et al (2015 e Vaz et al (2015). Todos foram publicados em periódicos brasileiros: Revista Evidenciação Contábil & Finanças, Revista Brasileira de Gestão de Negócios, Revista de Administração de Empresas, Revista de Gestão e Tecnologia e Revista Contabilidade e Controladoria.…”

Section: Resultsunclassified

Pesquisa em franchising: uma análise bibliométrica

João

Farias

2017

RBADM

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O presente artigo tem por objetivo de pesquisa realizar uma análise dos principais avanços e tendências sobre o tema “franchising”, com a finalidade de identificar autores, estudo da evolução das citações, instituições, periódicos, volume de publicações sobre o tema, artigos mais relevantes e as suas principais contribuições. O termo “franchising”, foi utilizado na busca na base de dados do Web of Science por meio da análise bibliométrica que possibilitou identificar 1101 artigos. Com essa análise foi possível traçar a evolução histórica sobre o tema, bem como a análise dos picos e as baixas nas publicações e, principalmente, a ampliação do escopo de pesquisa. No início os interesses dos pesquisadores concentravam-se apenas na perspectiva econômica, envolvia relações contratuais, propriedade e distribuição, entretanto, o crescimento do modelo que favoreceu o surgimento de novas e redes e o amadurecimento de outras, fator que levou os pesquisadores a ampliar o escopo das análises, envolvendo, tecnologia, empreendedorismo, varejo, comportamento organizacional, ou seja, sobre a perspectiva de marketing, estratégias e estudos organizacionais. As mudanças não ocorrem apenas nas áreas de interesse, novos países, centros de pesquisa e novos periódicos passaram a publicar sobre o tema.

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Section: Resultsunclassified

Pesquisa em franchising: uma análise bibliométrica

João

Farias

2017

RBADM

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Revisiting Miles-Snow Typology of Strategic Orientation Using Stakeholder Theory

Gurkov

Obel

2012

SSRN Journal

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Miles-Snow strategic typology has been successfully used in research in strategy and organizational design. The key dimension underlying Miles-Snow typology is the organizational response to changing environmental conditions. In this paper a new model is proposed based on the type of relationship of a firm with its stakeholders (shareholders, employees, customers, authorities etc.) who are considered as suppliers of key strategic resources. Relationship between the firm and its particular stakeholder is presented on an input-output like scheme and the variants of the position of the firm towards all its stakeholders serve as foundation for determining strategic orientation types. The proposed model allows interpreting the Miles and Snow typology in a new way and in particular the often neglected reactor type. Examples of the use of the proposed model are also provided. The reformulated model will allow for a new dynamic perspective in the context of the Miles and Snow model. The book itself (Miles & Snow, 1978) was translated in several languages; it has been cited almost 2,000 times in scholarly works. The typology of strategic orientation has been intensively used for two types of studies. The first type of studies takes "strategic orientation" as a framework for understanding implemented company's actions. Therefore, efforts are oriented towards discovery of composition of various industries or sectors by companies of different strategic types and to find the possible differences in strategic and tactical actions and performance between the companies with different strategic orientation (McDaniel & Kolari, 1987;Conant, Mokwa, & Varadarajan, 1990;Zahra, & Pearce 1990, Parnell & Wright, 1993Doty, Glick, & Huber, 1993;James & Hatten, 1994;Engelland & Summey, 1999;Woodside, Sullivan, & Trappey, 1999;Slater, & Olson, 2000, Brunk, 2003 The second type of work considers "strategic orientation" as patterns of strategic intent (see Hamel & Prahalad, 1989. These studies are devoted to external and especially internal factors (technologies, organizational structures, forms of knowledge acquisition and internal dissemination, organizational climates, leadership styles, human resource management systems) that may facilitate the translation of such an intent into company's actions (Dvir, Segev, & Shenhar, 1993;Beekun & Ginn, 1993;Rodríguez & Ventura, 2003;Kabanoff & Brown, 2008;Christiansen & Higgs, 2008;Ruekert & Walker 1987;Laugen, Boer, & Acur, 2006;Shannahan, Shannahan, & Alexandrov, 2010, Håkonsson, Burton, Obel, & Lauridsen, 2012. This direction of work is closer to the original approach of Miles and Snow.Indeed, "the book is unique in that it melds concepts from strategy, organizational theory, organizational behavior, and human resource management" (Ketchen, 2003, p. 95). Burton & Obel, (2004) The dualistic nature of Miles and Snow framework as simultaneously a position and a pattern (Mintzberg, Ashlstrand, & Lampel, 1998) impedes quick and consistent identification of a strategic type of the firm. Th...

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Multi-Sectoral Analysis of Strategic Groups in Franchising: A Study in Italy // Análisis multisectorial de grupos estratégicos en franquicias: un estudio en Italia

Quattrociocchi

2018

RMCE

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Franchising is a commercial form which enables firms to successfully penetrate the market and expand in an environment of growing global competitiveness. This form of business is present in many different activities and sectors, having its own characteristics and structures and significant differences among firms. It is therefore important to identify possible homogeneous groups of franchisors which share the same business strategies. This work is centred on the system of franchises in Italy. The figures about the high number of franchisors and franchised establishments, the quantity of chains operating over many years and the high penetration in the different sectors mean that franchising in Italy has a high degree of competitiveness and maturity. All this, along with the scarcity of studies about strategic groups in franchising in Italy, justifies this study. Specifically, the objectives are: 1) to identify the possible existence of strategic groups in Italy’s franchising system; 2) to carry out a multisectoral analysis of strategic groups to determine whether the same strategic groups exist in the different franchising sectors; and 3) to characterise the different strategic groups and show their most significant variables. The results indicate that the most numerous strategic group is made up of chains which fully trust the domestic market, so the majority have not undertaken a strategy of internationalisation. On the other hand, the least numerous strategic group is composed of chains which have grown rapidly. This reaffirms the degree of saturation of the franchising market in Italy, as there is a great number of brands but few franchised establishments. The results attained in this work allow an understanding of the keys to the success of franchises in the Italian market for the franchisors to be able to maintain their position or, contrariwise, make changes and reposition themselves.-----------------------------------La franquicia es una forma comercial que permite a las empresas penetrar con éxito en el mercado y expandirse en un entorno de creciente competitividad global. Esta forma de negocio está presente en muchas actividades y sectores diferentes, con sus propias características y estructuras y diferencias significativas entre las empresas. Por lo tanto, es importante identificar posibles grupos homogéneos de franquiciadores que compartan las mismas estrategias comerciales. Este trabajo se centra en el sistema de franquicias en Italia. Las cifras sobre el alto número de franquiciadores y establecimientos franquiciados, la cantidad de cadenas que operan a lo largo de muchos años y la alta penetración en los diferentes sectores hacen que las franquicias en Italia tengan un alto grado de competitividad y madurez. Todo esto, junto con la escasez de estudios sobre grupos estratégicos en franquicias en Italia, justifica este estudio. Específicamente, los objetivos son: 1) identificar la posible existencia de grupos estratégicos en el sistema de franquicias de Italia; 2) llevar a cabo un análisis multisectorial de grupos estratégicos para determinar si existen los mismos grupos estratégicos en los diferentes sectores de franquicias; y 3) caracterizar los diferentes grupos estratégicos y mostrar sus variables más significativas. Los resultados indican que el grupo estratégico más numeroso está compuesto por cadenas que confían plenamente en el mercado interno, por lo que la mayoría no ha emprendido una estrategia de internacionalización. Por otro lado, el grupo estratégico menos numeroso está compuesto por cadenas que han crecido rápidamente. Esto reafirma el grado de saturación del mercado de franquicias en Italia, ya que hay un gran número de marcas pero pocos establecimientos franquiciados. Los resultados obtenidos en este trabajo permiten comprender las claves del éxito de las franquicias en el mercado italiano para que los franquiciadores puedan mantener su posición o, por el contrario, realizar cambios y reposicionarse.

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Strategic profiles in Brazil: a study of postal agents franchisees from the typology of Miles and Snow

Cited by 4 publications

References 31 publications

Pesquisa em franchising: uma análise bibliométrica

Pesquisa em franchising: uma análise bibliométrica

Revisiting Miles-Snow Typology of Strategic Orientation Using Stakeholder Theory

Multi-Sectoral Analysis of Strategic Groups in Franchising: A Study in Italy // Análisis multisectorial de grupos estratégicos en franquicias: un estudio en Italia

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