Data monetization capability: from the systematic literature review to the proposition of a multidimensional model
Cláudia Rodrigues Maia,
Antônio Carlos Gastaud Maçada,
Guilherme Lerch Lunardi
et al.
Abstract:Purpose: This study explores the underexplored field of data monetization and value creation within Information Systems (IS). Despite the growing interest in leveraging data for financial and operational gains, a literature gap exists in systematically examining the interplay between data-related terms such as monetization, value, capabilities, insights, and performance.Design/Methodology/Approach: Conducted as a Systematic Literature Review (SLR), the study analyzed 148 articles from the Scopus database using… Show more
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