The influence of perceived risk on food supplement consumption intention
Jeferson Mendonça Pereira Filho,
Cristiane Salomé Ribeiro Costa,
Marconi Freitas da Costa
et al.
Abstract:Purpose: The general objective of this study was to verify the relationship between the intention to consume dietary supplements and perceived risk, broken down into perceived risk in relation to health and perceived risk in relation to product performance.Design/methodology/approach: Descriptive-quantitative research was carried out via an online survey through a structured questionnaire based on the scales of Laroche et al. (2005) and DelVecchio and Smith (2005). Data analysis was performed using multiple li… Show more
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