Abstract:The Big Data phenomenon has imposed maturity on companies regarding the exploration of their data, as a prerogative to obtain valuable insights into their clients and the power of analysis to guide decision-making processes. Therefore, a general approach that describes how to extract knowledge for the execution of the business strategy needs to be established. The purpose of this research paper is to introduce and evaluate the implementation of a process for the experimental development of Data Mining (DM), AI… Show more
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