2007
DOI: 10.4301/s1807-17752007000100005
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Online Sale Systems: An Analysis of Their Critical Factors for Small Business

Abstract: su tesis doctoral fue la primera en España sobre marketing en Internet. Su ámbito de investigación y docencia se centra en el impacto de las TIC en el marketing, la difusión del comercio electrónico y el emprendedurismo en entornos innovadores.

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Cited by 2 publications
(1 citation statement)
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“…Bertschek and Fryges (2002) measure this variable through employees' university qualifications, as do Bayo-Moriones and Lera-López (2007). In turn, Vilaseca, Torrent, Meseguer and Rodriguez (2007), Rodríguez Ardura, Meseguer-Artola and Vilaseca-Requena (2007), and Buabeng-Andoh (2012) focus their metrics on the firm's management, based on their level of studies.…”
Section: Measuring a Firm's Human Capitalmentioning
confidence: 99%
“…Bertschek and Fryges (2002) measure this variable through employees' university qualifications, as do Bayo-Moriones and Lera-López (2007). In turn, Vilaseca, Torrent, Meseguer and Rodriguez (2007), Rodríguez Ardura, Meseguer-Artola and Vilaseca-Requena (2007), and Buabeng-Andoh (2012) focus their metrics on the firm's management, based on their level of studies.…”
Section: Measuring a Firm's Human Capitalmentioning
confidence: 99%