Children and New Media: Youth Media Participation. A Case Study of Egypt and Finland

Hirsjärvi, Irma; Tayie, Sami

doi:10.3916/c37-2011-03-01

Cited by 2 publications

(1 citation statement)

References 3 publications

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“…Relevant academic literature suggests that new media technologies are changing the way how individuals consume television (Tefertiller, 2018; Aldea and Vidales, 2012; Hirsjärvi and Tayie, 2011). Today, several media companies are offering video streaming services that feature high-quality, original content that can be accessed through digital and mobile technologies (Kostyrka-Allchorne et al , 2017; Groshek and Krongard, 2016).…”

Section: Introductionmentioning

confidence: 99%

Understanding motivations to use online streaming services: integrating the technology acceptance model (TAM) and the uses and gratifications theory (UGT)

Camilleri

Falzon

2020

SJME

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Purpose The outbreak of the Coronavirus (COVID-19) pandemic and its preventative social distancing measures have led to a dramatic increase in subscriptions to paid streaming services. Online users are increasingly accessing live broadcasts, as well as recorded video content and digital music services through internet and mobile devices. In this context, this study aims to explore the individuals’ uses and gratifications from online streaming technologies during COVID-19. Design/methodology/approach This research has adapted key measures from the “technology acceptance model” (TAM) and from the “uses and gratifications theory” (UGT) to better understand the individuals’ intentions to use online streaming technologies. A structural equations partial least squares’ confirmatory composite approach was used to analyze the gathered data. Findings The individuals’ perceived usefulness and ease of use of online streaming services were significant antecedents of their intentions to use the mentioned technologies. Moreover, this study suggests that the research participants sought emotional gratifications from online streaming technologies, as they allowed them to distract themselves into a better mood and to relax in their leisure time. Evidently, they were using them to satisfy their needs for information and entertainment. Research limitations/implications This study contributes to the academic literature by generating new knowledge about the individuals’ perceptions, motivations and intentions to use online streaming technologies to watch recorded movies, series and live broadcasts. Practical implications The findings imply that there is scope for the providers of online streaming services to improve their customer-centric marketing by refining the quality and content of their recorded programs and through regular interactions with subscribers and personalized recommender systems. Originality/value This study integrates the TAM and UGT frameworks to better understand the effects of the users’ perceptions, ritualized and instrumental motivations on their intentions to continue watching movies, series and broadcasts through online streaming technologies, during COVID-19.

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Section: Introductionmentioning

confidence: 99%

Understanding motivations to use online streaming services: integrating the technology acceptance model (TAM) and the uses and gratifications theory (UGT)

Camilleri

Falzon

2020

SJME

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De sujeito vulnerável a sujeito de direitos: fama e infância na internet

Tomaz,

Barsi

2023

Animus

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Este trabalho apresenta um estudo de caso referente à campanha #SalveBelParaMeninas, realizada em maio de 2020, no Twitter. O objetivo é alimentar as discussões sobre os efeitos da presença crescente das crianças na internet. Com base na análise de conteúdo de um corpus de 20 notícias on-line coletadas nas duas semanas subsequentes ao lançamento da hashtag, o estudo revelou dois movimentos. Primeiro, o deslocamento das representações de fama na infância, de um lugar de empoderamento para um lugar de vulnerabilidade. Segundo, a construção de um debate público sobre os direitos da criança e do adolescente que podem estar sendo violados no ambiente digital.

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Children and New Media: Youth Media Participation. A Case Study of Egypt and Finland

Cited by 2 publications

References 3 publications

Understanding motivations to use online streaming services: integrating the technology acceptance model (TAM) and the uses and gratifications theory (UGT)

Understanding motivations to use online streaming services: integrating the technology acceptance model (TAM) and the uses and gratifications theory (UGT)

De sujeito vulnerável a sujeito de direitos: fama e infância na internet

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