Abstract:The purpose of this study is to obtain the results of the analysis of factors that make prospective customers who want to open an account at a branch switch to opening an online account. This study uses the K-Means method and uses the age factor, the time period in opening an account as a parameter. The data collection technique is in the form of data collection by questionnaire. The subject of this research is marketing who are members of PT Dika in collaboration with PT Bank Central Asia. Based on the resear… Show more
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