Brand Image Pemkab Simalungun dalam Merekonstruksi Objek Wisata Umbul Mabar
Putri Sari Aninda,
Hasan Sazali
Abstract:Tourism development relies heavily on brand reputation. In branding tourism, it is important to emphasize branding elements, such as logos, slogans, or the general identity of the tourist location. This can influence the way tourists view tourist attractions. Umbul Mabar shapes its tourism image apart from through brand identity or emphasizes its brand identity by using brand benefit and competence elements, namely showing the benefits and superiority values of tourism. In forming a brand image, Umbul Mabar in… Show more
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