Menggali Maskulinitas Analisis Rekonstruksi KAHF untuk Pemasaran yang Efektif
Rafika Azhari,
Hasan Sazali
Abstract:The study discusses how to communicate masculinity as well as the urgent need to reconstruct the understanding of masculinities in a marketing context that is more inclusive and relevant to the current era. The study highlighted the importance of diversification in the representation of masculinity in marketing, by showing that campaigns that promote diversity in representation tend to receive positive feedback from consumers, leading to increased attachment and loyalty. The research method involves phenomenol… Show more
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