2024
DOI: 10.35870/jemsi.v10i2.2283
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Analisis Pengembangan Usaha Kuliner Sebagai Peluang Usaha Rumahan di Desa Lau Gumba

Annisa Sanny,
Muhammad Toyib Daulay,
Dhea Yulianisa

Abstract: This research shows that culinary businesses, especially tanghulu strawberries, can increase business opportunities and the family economy in the application of the 4P marketing mix development strategy which includes strategies through products, namely producing products from local products, using traditional bamboo skewer equipment, not using food preservatives. Strategy through price, namely by setting prices according to the quality of the products produced and the market area. Furthermore, the promotion s… Show more

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