2024
DOI: 10.35870/jemsi.v10i2.2252
|View full text |Cite
|
Sign up to set email alerts
|

Analysis Of The Influence Of Digital Brand Perception And E-Wom On Repurchase Intention Of Internet Protocol Television Service Product

Taat Kuspriyono,
Silvia Ekasari,
Arifai Ilyas
et al.

Abstract: The purpose of this study is to determine whether brand image and unfavorable electronic word-of-mouth factors have an impact on repurchase intentions. The study's population consists of social media users in a few Indonesian cities. With a sample size of 100 respondents, researchers employed a non-probability sampling method with a purposive sampling strategy. This study use questionnaires and literature reviews as data collection methods. Researchers employed quantitative techniques in this study. The path a… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Publication Types

Select...

Relationship

0
0

Authors

Journals

citations
Cited by 0 publications
references
References 5 publications
0
0
0
Order By: Relevance

No citations

Set email alert for when this publication receives citations?