2023
DOI: 10.35870/ijsecs.v3i3.1939
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Increasing Product Promotion by Implementing Association Rules in The Web-Based Second_Oldshoes Store Sales System

Maria Sri Wulandari,
Rahayu Noveandini,
Fuadi Ahmad Dahlan

Abstract: Promotion is one of the efforts that can be made to maximize profits. Currently, there are various techniques and models for promoting products, both through social media and advertising systems. To get optimal promotional results, it is necessary to calculate the level of customer attraction to a product being offered. The second_oldshoes shop is an original second-hand shoe shop, currently the second_oldshoes shop does not have media to promote its products. The application of association rules in the system… Show more

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