2023
DOI: 10.35870/ijsecs.v3i3.1877
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Analysis of the Apriori Algorithm for Enhancing Retail Product Staple Sales Recommendations

Avip Kurniawan,
Niko Suwaryo

Abstract: Products are fundamental commodities in the market that cater to various consumer needs and desires. This research employs the Apriori algorithm to generate product recommendations based on the analysis of high-demand patterns arising from product sales and association patterns. Specifically, we focus on identifying elevated sales in categories such as Bulk Products, Biscuits/Snacks, Drinks, Milk/Coffee/Tea, and Sauces & Spices during specific time intervals. The model's evaluation and validation entail me… Show more

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