Analysis of E-Commerce Purchase Patterns Using Big Data: An Integrative Approach to Understanding Consumer Behavior
Caroline,
Yuswardi,
Yulianto Umar Rofi'i
Abstract:This research undertakes a meticulous examination of the Indonesian e-commerce industry, aiming to unravel the intricate patterns governing consumer behavior within this rapidly evolving digital landscape. Employing an extensive dataset and cutting-edge data analysis methodologies, this study discerns pivotal trends that have engendered transformative shifts in Indonesia's e-commerce sector. A conspicuous trend uncovered is the escalating reliance on instant messaging platforms and social media conduits for e-… Show more
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