Personalized Marketing Strategy in Digital Business Using Data Mining Approach
Yusnidar Yusnidar,
Dudi Yudhakusuma,
Fitriya Sari
Abstract:The integration of personalized marketing strategies and data mining techniques in the realm of digital business has garnered significant attention in recent years. This study employs a mixed-methods approach to explore the dynamics between personalized marketing and data mining, specifically investigating customer perceptions and behavior in the Lhokseumawe and Cirebon regions. Through in-depth interviews, 80 respondents' views on personalized marketing were analyzed, highlighting both positive sentiments reg… Show more
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