E-Commerce Supply Chain Optimization with the MOORA Method and Certainty Factor
Caroline
Abstract:This study analyzes supply chain optimization on e-commerce platforms by applying the MOORA (Multi-Objective Optimization on the basis of Ratio Analysis) and Certainty Factor methods. The aim of this research is to gain in-depth insights into the relative performance of e-commerce platforms in the context of predefined criteria and sub-criteria. The research methodology consists of six stages, including data collection, selection of criteria and sub-criteria, application of Certainty Factor, selection of case … Show more
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