Abstract:This study examines the differences in interpretation of halal labels between actors from micro, small and medium enterprises (MSME) and small and medium sized industries (IKM). Although halal labels function as an indicator of halal products, various interpretations by industry insiders often lead consumers to consider products without halal labels. This study involved respondents from MSME and IKM stakeholders, communities, and observers of the Halal industry in Aceh province. The results show that different… Show more
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