Virtual technology is a very hot high-tech in recent years, with the rapid development of virtual technology, now virtual technology products have been everywhere around us. Visual communication technology is one of the core technologies in virtual technology imaging system. Visual communication technology is a mature technology developed for many years. Among them, the visual packaging communication technology is the most widely used, which is an indispensable part of commercial life and product promotion. But at present, the research on the combination of virtual technology and visual packaging communication technology is almost blank. In order to fill the gap in this field, this paper proposes the research of visual packaging communication design based on VR system. The research of this paper is mainly divided into three parts. The first part is the research of basic theory and core concepts, which provides a solid theoretical basis for the subsequent system construction and experimental testing. Through the research and analysis, this paper believes that the rapid development of virtual technology, mainly with its realistic simulation effect, has brought a new breakthrough for the field of e-commerce and game. The second part is the design of VR system. The system design of this paper is based on the optimization and upgrading of traditional system, the main core is packaging communication technology, and through modeling and other technologies to further optimize the effect. The system also adopts the latest optical design to enhance the user experience. The third part is the simulation experiment. Through the simulation, the performance of the system is tested. Through the test and analysis of the experimental data, we can see that the system in this paper is in good running state, with high stability, and its content load has also been breakthrough. environment and props equipped with sensors to generate realistic images and sounds in the virtual environment to simulate the real existence of users. People using VR devices can use high-quality virtual technology to "look around" the virtual world, move in the virtual world, and interact with virtual functions or virtual objects. This effect is usually to create and implement VR headphones. It contains a head mounted display to generate a two-dimensional display of the enlarged image. Through an optical system, the image is collimated to infinity or far enough away to create a screen effect of several meters or even tens of meters away. However, this effect can also be achieved by special design space with multiple large screens. In the era of rapid development of science and technology, VR technology is also developing rapidly, which is applied to military simulation, car driving, 3D game entertainment, 3D film production, virtual teaching and other industries. As the virtual environment or scene of VR technology is mainly generated and controlled by computer, its implementation process is closely related to graphic and image design technology and visual co...