2023
DOI: 10.1590/pboci.2023.011
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Quality of Tooth-Whitening Videos Available on YouTube

Abstract: Objective: To compare how the quality of YouTube videos on tooth whitening uploaded by healthcare professionals and laypersons. Material and Methods: The video that was uploaded in a year was collected on YouTube using the keywords tooth whitening and dental bleaching. The exclusion criteria were duplicate videos, advertisements, no sound, too short duration, and lectures. The variables analyzed were likes/dislikes, viewers, interaction index, viewing rate, usefulness, global quality scale (GQS), and comprehen… Show more

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Cited by 2 publications
(3 citation statements)
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“…It also appears that they also prevail in audience preference, since they also have more views. In general, our results prove that videos uploaded by ordinary people receive a higher number of views which is also documented by other researchers [17].…”
Section: 845supporting
confidence: 90%
See 1 more Smart Citation
“…It also appears that they also prevail in audience preference, since they also have more views. In general, our results prove that videos uploaded by ordinary people receive a higher number of views which is also documented by other researchers [17].…”
Section: 845supporting
confidence: 90%
“…Furthermore, sharing humorous posts, and activities, both medical, and beyond the dentist's office, with colleagues through frequent video sharing or updates about continuous dental education, volunteering, or well-being, eliminates this fear. This presents patients with a more friendly, likable, and "human" image of the dentist, and their team, often supporting the improvement of their practice's branding when used sensibly [17][18][19][20][21][22]. Moreover, the entrance of social media into the dental field contributes to communication, exchanging opinions, and experiences regarding clinical issues among dental colleagues [16].…”
Section: Introductionmentioning
confidence: 99%
“…This emphasizes that YouTube has the potential to shape the users’ beliefs and decisions [ 36 ]. However, some studies caution against using YouTube as a sole basis for decision-making due to potential inaccuracies and misinformation [ 38 ]. Thus, numerous studies have emphasized the importance of developing and promoting high-quality content to enhance informed decision-making processes and assist users in making sound choices [ 36 , 39 , 40 ].…”
Section: Discussionmentioning
confidence: 99%